Jaen Jumah

Jaen Jumah

Create a unique visual identity for Balinese restaurant based in Melbourne

Project Type

Complete Brand and Visual Identity

Role

Visual Designer

Year

2024


Overview

Jaen Jumah is a culinary brand positioned as a cultural ambassador for Balinese cuisine and lifestyle based in Melbourne, Australia. Its core mission is to bridge the gap between traditional Balinese flavors and the global palate, elevating heritage recipes for a contemporary international audience. Anchored by four pillars—Authenticity, Community, Sustainability, and Tradition—the brand goes beyond serving food to preserve and promote the "old ways" of cooking. By combining sustainable practices with deep-rooted communal values, Jaen Jumah creates a premium gastronomic experience that honors the soul of Bali while making it accessible to modern consumers.

Logo


Typography

The client requested a custom hand-written typeface designed specifically for the brand.


Illustration System


Merchandise Design